Centro Estetico Martina_Brand Identity & Visual Design
A complete brand identity project developed from scratch for Centro Estetico Martina, focused on creating an elegant and cohesive visual identity that reflects the brand’s values of beauty, wellness, and professionalism. The project included the design of the logo, color palette, typography selection, and the creation of distinctive visual elements. The identity combines soft feminine tones with natural-inspired details, enhanced by original watercolor illustrations digitally processed for the final design. The work also involved the creation of basic brand guidelines and coordinated marketing materials, including the service price list. The color palette was designed to communicate harmony, elegance, and a sense of well-being through a balanced combination of neutral shades and delicate accents. A branding project designed to enhance the beauty center’s visual presence and create a modern, welcoming, and recognizable identity.